Realogy's custom application on-screen framed by a helpful real estate agent and new home buyers, click to find out more about Modus' work on their custom application.
Realogy's custom application on-screen framed by a helpful real estate agent and new home buyers, click to find out more about Modus' work on their custom application.
Realogy's logo.

Lead Routing Platform

Gut renovating a business-critical tool.

Realogy Holdings Corp is a leading provider of residential real estate services focused on independent sales agent growth and productivity. LeadRouter, the in-house tool we built from scratch for connecting agents and buyers, needed a revamp to accommodate for scale, usage, and modernization.
One of the most powerful tools our brokers have to measure their marketing ROI.
Alex Perriello President and CEO, Realogy Franchise Group

Challenge

A keystone business application since 2004, LeadRouter was built to make everyone’s job easier. But without a user-friendly interface, reliable performance, and mobile and tablet access, adoption rates plummeted.

Solution

Optimize, optimize, optimize! Personalized dashboards and customizable reports created a unique experience for agents, brokers, and admins alike. Plus, we migrated to an on-demand teleco model and added in SMS to make real estate even more real-time.

Impact

The new rollout not only increased adoption across the enterprise and attributed to ease of use and access to data, but also reduced helpdesk calls, cut capacity limitations, and earned 60% cost savings. Now THAT’S what we call closing.
Realogy's custom application on-screen highlighting design and functionality.
Realogy's custom application on-screen highlighting design and functionality.

Let’s talk!

Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.
Business Inquiries Rich Greene 212-871-2020 x185