Beyond its bustling trading floor on Wall Street, the New York Stock Exchange (NYSE) is a complex, global organization. We analyzed their business and designed a modern website that helped transform their brand.
We flew from New York to Paris to London and back to watch traders throughout NYSE’s global business.
With a decentralized business (and a brand perception tied to its ‘80s heyday) NYSE needed to better articulate it's true value in order to stay relevant.
Our research revealed that NYSE is actually a major provider of cutting-edge financial and trading technologies—so we designed platforms and websites to enhance and amplify them.
NYSE was able to take the digital era by storm with a brand presence that better showcased its true strengths and capabilities.
Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.