NYSE responsive website on-screen highlighting design and functionality.
NYSE responsive website on-screen highlighting design and functionality.
New York Stock Exchange logo

Responsive Website

Reinventing digital for a financial icon.

Beyond its bustling trading floor on Wall Street, the New York Stock Exchange (NYSE) is a complex, global organization. We analyzed their business and designed a modern website that helped transform their brand.
We flew from New York to Paris to London and back to watch traders throughout NYSE’s global business.
Graham Ericksen

Challenge

With a decentralized business (and a brand perception tied to its ‘80s heyday) NYSE needed to better articulate it's true value in order to stay relevant.

Solution

Our research revealed that NYSE is actually a major provider of cutting-edge financial and trading technologies—so we designed platforms and websites to enhance and amplify them.

Impact

NYSE was able to take the digital era by storm with a brand presence that better showcased its true strengths and capabilities.
NYSE responsive website on-screen highlighting design and functionality.
NYSE responsive website on-screen highlighting design and functionality.

Let’s talk!

Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.
Business Inquiries Rich Greene 212-871-2020 x185