Coldwell Banker is a leading real estate group that works with brokerages to provide marketing, technology, and brand recognition. We redesigned their site to increase traffic and make way for higher quality leads.
Compelling content plus beautiful code make for SEO gold!
Tom FoleyDirector of User Experience, Modus
Coldwell Banker had a functioning website but traffic was down—way down—due to caching, loading, and resourcing issues. It was a classic case of poor usability and confusing SEO.
Simply speaking, we wanted to make Coldwell’s site worth the visit. We created a target rich environment for SEO by identifying code issues and redesigning the page with structured data and a more user-centric experience. The result was truly conversion-worthy content.
By serving up the right content to customers based on their search, Coldwell Banker was able to see a significant decrease in bounce rate. Drum roll please....30% reduction and a 14% drop in exits (and counting)!
Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.